Ready to be fit but not sure where to start…

You want to be energetic, & fit, with a body and life you LOVE…

Accountability, community & the right plan will get you there!

You’re in the right place!

The Fit is Freedom Experience is the lifelong fitness program
that gives you everything you need to create fitness consistency, for good.

Have you been hoping there’s more…

but secretly worried "this is as good as it gets?"

Do you dream of far-flung adventures but worried you won’t be able to keep up?. 

Do the aches, pains, and injuries seem to linger longer and you fear this is a glimpse of what’s to come? 


Fit is Freedom Member
I have new confidence in my body and abilities, I schedule my workouts instead of "hoping they might happen", my jeans fit and I feel great.

It's not too late, and everything can change.

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I promise! ~ Kelly

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It's time to play!

” I can’t think of a fitness routine or a diet that I haven’t tried already honest to God. I’ve been involved in, well you name it, whatever is out there. Fit is Freedom has worked for me. I’ve learned to run my own race, build up to what I can do, and feel good about it. And, I’m seeing big changes, thank you!”  – Sarah


Fit is Freedom Member

Fitness [to me] used to do I look in my clothes 😂 and now it means being strong enough to do things I want to do. Being in better condition so I don't get hurt when I'm doing the things I love to do. Having flexibility, strength, stamina, so I can do fun active outdoor things, and eat what I want to eat

Women enjoying hiking on the Appalachian trails


Fit is Freedom Member

"I no longer hope things will magically get better, and I don't believe "that's just the way it is when you get this age" anymore, either!

Are you Ready for More Fitness in life?

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Go at your own pace online course….

Before there was group coaching, Experiments, Community and Accountability, there was the life-changing, online Fit is Freedom Experience. The Member Portal holds the entire do-at-your-own-pace online course. With videos, audios, workbooks, checklists, special guest trainings and private resources (including access to all past coaching calls) the portal leads to a world of fitness consistency. One quick training at a time. You do this at your own pace.

Bi-Monthly Experiments

Ready to make simple but life-altering shifts? Introducing your Monthly Experiments. From mastering Core & Balance to Sugar Freedom to Weight Loss, and so many more. We focus on experiments that are easy to master and life-changing. These are often the small things that nag us but we don't stop to figure out how to change. With a group focus, the Experiments check that worry off your list!

Group coaching

Each month join the group coaching calls. Each call has a theme and you can ask questions, get help on what's slowing you down and we deep-dive into the Experiments. Can't make the call in person? NP. Send in the question form and I'll answer them on the calls. All replays are saved in the Member Portal for you to watch on your timeline!


The online community you didn't even know you needed - but it's time to get excited! You're going to meet your next BFFs (best fitness friends) here. These are the girlfriends you've been missing and you didn't even know you were! Ever have that feeling that it would be so nice to have someone who just wanted to go for a hike instead of dinner and drinks? Look no further. You'll meet online and then connect forever at a retreat or an upcoming trip.


And yes! We do a little (or a lot - your choice) of hand-holding here, too. You choose YOUR preferred method of accountability– whether that's text, group, online, or all of the above. We'll cheer you on when it's tough, Kelly will touch base with your group and check in, your favorite cheerleaders will be there to encourage and push a little when you need it.


In 2023 we hiked the Smoky Mountains, had multi-sport fun in Costa Rica, paddled the San Juan Islands, played under the big, bright sky of the Texas Hill Country. In 2024 we'll do all these plus Portugal, Alaska, Glacier National Park and more in 2024! We train specifically for each trip and all retreats are a mix of play, good food, a little yoga, and even a Spa day here and there. Never again worry that you can't keep up. You'll be trained and ready to go with our signature AdventureFIT program.

Fit is Freedom is the ‘ONE THING’ that will give you fitness consistency for life.

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Real LOVE of the Program by Real People

For me the community is everything! Trying to go it alone is lonely. And, I find that I'm often just "trying" instead of succeeding when I'm going it alone. This community is like my safety line. Friends don't let friends slide backwards in the FIF group!
Fit is Freedom Member
"The day I sat in front of my gym not wanting to go in, and randomly texted the group, changed everything," she says. "What I wasn't expecting was 5 texts back ranging from tough love to get your butt in the gym." It worked. : )
Fit is Freedom Member
Sign me up for the next Retreat, I don't care where we're going 🙂 The Smoky Mountian Retreat in 2021 changed my life. Knowing that I was going gave me something to train for, and I needed that push. But, doing everything we did on the trip is what really changed me. I did hikes I never would have tried and guess, I sailed through and felt amazing. Add to that all the laughter, camaraderie and just flat-out fun I want to be first in line for whatever is next!! )
Fit is Freedom Member

With Fit is Freedom Experience you get:

Module 1

Your WHY and how it will change everything for you. The personalized Intake Quiz and designing your definitive and individualized Workout Plan

Module 2

Learn to track what you do and how you progress. Tracking is the smartest and most overlooked skill. We'll use Weekly Goal sheets to keep you focused and looking forward.

Module 3

Scheduling is the heart of your fitness plan. Learn why you need it and why you fight it! Together we'll create your MDM (Minimum Daily Movement) so even on "off" days, you'll still be moving forward.

Module 4

Habit shifting. Forget struggling to change your habits, in this Module, you're going to learn how to Shift them instead. So much easier!

Module 5

Everything that holds us back from what we want. From learning to appreciate and then silence your inner critic to uncovering simple strategies that give you ALL the time you need to get fit quick.

Are you ready? Ready to have life be amazing? Fit is Freedom can change everything for you. Here's to your fit and fun future!

Module 6

Connecting to your Future Self. Keeping our commitments to ourselves can be hard at times, when you learn to connect to your Future Self you'll find those commitments become easier because you're working together for what you want.

Module 7

Moving from external accountability to internal accountability. When we start doing, consistently, what we tell ourselves we're going to do, everything gets easier!

Module 8

The Long Game. Life is fun and exciting when you have something to look forward to that you KNOW you can do. Learning how to use your next 20, 30, even 40 years to create the wellness and health you dream of is one of the most powerful things you can ever do for yourself.

Module 9

The Fit & Free Path. You've come so far; now it's time to see what is TRULY possible as you move forward on this fit and free adventure!

Module 10

Pulling it all together. We take everything you've learned over the last 9 modules and pull it all together to make your fun, fitness and freedom a way of living life well.

Personalized Fitness Plans, Workout Schedules & More

There are over 15 workbooks, journals, workout schedules, fitness plan prompts – because everyone learns and puts things into practice in different ways. No cookie-cutter programs here!

Checklists & Follow-ups

Do you love a good To-Do list? I do! The easiest way I know to stay on track is by using the RIGHT checklist and tracker – plenty for you to choose from here! 


Want to do an Experiment at your own pace – they are here for you anytime.

Meditation & Visualization? Ready for something completely different, that works? Try a custom-made mindset shift!

Guest Experts and Trainings

Need a pick-me-up? Listen in on previous coaching calls.


The Fit is Freedom Experience

$ 1500 Lifetime Access
  • Coaching & Support access for a full year
  • Fitness Plan 1:1 intake call ($297 value)
  • Monthly Coaching Calls via Zoom ($3000 value)
  • Monthly Q&A Calls via Zoom ($1500 value)
  • Access to all "Fitness Experiments" ($1200 value)
  • Fitness Accountability Groups ($120/month value)
  • Membership in the Fit Community (Priceless!)
  • Early Bird Discount to Global Retreats ($500 value)
  • Recordings of EVERYTHING to revisit anytime
  • Lifetime Access to Fit is Freedom ($1500 value)
    • Plus Bonuses:

    • Motivation Magic - motivation, no matter what ($87)
    • AdventureFIT: Train & Travel ready in 90-days ($497)
    • Sugar Freedom - DYI and Live Sessions ($297)

Say goodbye to the fitness rollercoaster once and for all, and say hello to a tailor-made experience designed just for you!

Hey there, I’m Kelly Howard and I’m known as the Fitness Consistency Coach with a touch of Adventure and the author of FIT: Active & Ageless for Life! I help busy women prioritize their fitness so they can feel great and have more time and energy for the things they love. When you feel strong, confident, and empowered, you can do anything.

I do love adding fun and a little adventure into life with outdoor activities like hiking, biking, backpacking, kayaking, and stand-up paddle boarding. I believe that when we adventure out of our comfort zones we never go back to the person we were before. 

My Fit is Freedom podcast, courses, and events have changed the lives of thousands of women. As a frequent guest on podcasts and television, I was also the creator of the FOX TV Outdoor Houston Adventure series. I currently call Houston, Texas, home but can often be found kayaking rivers and traveling trails worldwide


Don’t wait to join!  
Fitness consistency is just around the corner. 

Mark your calendar, the next coaching sessions are coming up quick. See you there!

It’s time to meet your Fit & Free Future Self.

This life-changing Experience is EVERYTHING you need to go from wanting to having exactly what you dream of. The online course, 1:1 and group coaching, community, accountability, and retreats give you EVERYTHING you need to go from non-existent to consistent. With ease. I hope to see you there – Kelly

A note from Kelly:

It’s time to be filled with vitality, health, wellness, laughter. Someone embracing Fit, Freedom and Fun! Trying new things. Acing what she already does. Dancing under the stars with a big smile on her face, knowing she’s ready for whatever comes next, be it a trip, a grandkid or a grand adventure!

In life we’re either expanding, or contracting. Choosing freedom, or worried about the future. ALL IN, or playing small. Not on my watch. Choose expansion, my friend!

It’s no mistake that you are here.

Every single woman in the Fit is Freedom Program was looking for more


On our first group call together, Judy told us that she wanted to be the “Cool Grandma,” but, we could all see that deep down she wanted more…she was just afraid to actually say it out loud. She wasn’t ready to give up on her own dreams, even though she was telling herself it was ok to. 

Deep down she wanted to play more in this life, but her joints ached in the morning, she drank too much wine at night, she wasn’t sleeping well, what little muscle definition she’d once had was a memory in the past and her husband wasn’t the play-partner he had once been.  

Maybe you can relate?

I asked her – if you could do anything, if you were fit enough to do something exciting, what would you do? 

Bam, without hesitation, her answer came: 

I’d become one of those women who aren’t afraid to go on a hiking trip, who walks on a plane head held high and tosses her backpack in the overhead bin because, well because she is strong and doesn’t need any help.”

Fast forward five months and we were hiking the Appalachian trail side by side, with Judy surging ahead at times. She hit her stride and nothing is slowing her down these days. And, in case you’re wondering…she got on our plane and tossed that heavy backpack into the overhead like it was nothing, nada!

In Fit is Freedom, we know that not everyone wants adventure and play. Some clients simply want to feel better, physically and mentally. And rocking their look too!

Sue came to me because she was embarrassed. 

She would go for walks with her husband and he’d leave her far behind, always telling her “just keep up, walk faster“. 

She was in a slow burn when we first met. Burning because she couldn’t keep up, because her husband didn’t understand, because she “should” be better than she was.

Suffice it to say, she’s keeping up these days. In fact, she’s not just “keeping up”…she discovered that she likes race walk/running and she’s doing 5 K’s every weekend, 10 K’s every month and she’s training for her first half marathon! 

And what about her hubby? Let’s just say he’s the one trying to keep up these days!

It’s time for you to…

Step into a community of friends who get that you want to play more, not just another evening with friends of dinner and drinks! Plan that hike, that kayak ride, or the pool time with the ‘littles’!

Say YES to that invitation to try something new (especially if it scares you a little :).

There’s so much power in doing new things. Letting go of expectations and trusting that even if you don’t know what you’re doing, it doesn’t matter!! When you start living from a place of fun and freedom, life opens up! 

Fit is Freedom started as a small accountability group of three and has blossomed into a movement that has changed the lives of hundreds of women just like YOU! 

Please come join us, you’ll be so glad you did!