Enrollment ends midnight CST February 6th


Are you ready to finally stop the struggle & get fit for good?

The Fit Begins Within™ Coaching System uses learned motivation, layered accountability, and simple habit shifts to help successful women rebuild their health from the inside out...

I’m no longer hoping things will magically get better. And  I’m not, ‘letting go’ and accepting the idea anymore “that’s just the way it is when you get this age.  Kelly has shown me how to make myself and my fitness a priority in easy ways.”

Rita H.

“I’m back on track with my fitness following several injuries. Kelly’s guidance is the perfect balance of encouragement, direction, motivation as well as reminders to not overdo it (which I am often guilty of).”

Pamela W.
Entrepreneur & Activist

“I kept prioritising my family and business over my health and fitness and I knew something had to change. With the support and accountability from the group and Kelly’s expert help I’m now making time in my week to care for myself with exercise, and conscious food choices!

Ali E., copywriter

If you’re like most successful women over 40, you know how important diet and exercise are.

In fact, they’re an absolute necessity.

However there’s just one problem…

The problem is that with everything in our lives, it's really hard to stick to fitness goals & habits.

Especially when willpower wears off and the initial excitement is gone.

Do you ever...

I’ve heard all this and more and I’m going to promise you that you can put all this and your past behind you.

When it comes to fitness, weight and wellbeing
you can do one of three things:

You can give up.

You can keep doing what you’ve been doing and “hope” things get better.

OR, you can do something completely new that actually works.

The fact that you’re reading this right now proves that you’re the kind of person who doesn’t quit.

You want more from life. Something that works, is simple and doesn’t leave you struggling to find the time to fit everything else in. You want accountability, community, and maybe even secretly someone to tell you it’s ok if you don’t workout 6 days a week. You want to know how big changes can happen with small, clear-cut course corrections.

You’re in the right place.

What does transformation feel like?

Imagine, it’s 3 short months from today, and we’re hanging out, chatting. I ask you, “What was your goal coming into the program, what was really eating at you”? You think back and answer something along the line of one or all of these:

I wanted to fit into my old jeans, lose 10-20 pounds, feel proud when I looked in the mirror, gain muscle. I wanted to quit feeling old, like I had no energy at the end of the day. Like I wasn’t sexy anymore. I wanted to trust myself to stick to a workout program and healthy habits.

Next, I ask you the million dollar question. “How do you feel today, what’s changed, what’s working now?”

Your smile lights up the room and you say:

“It’s funny. I was having lunch with a friend yesterday and she said I seemed different, but she couldn’t put her finger on it. I just looked younger, healthier and happier. What was I doing?”

You know you’re waking up excited, sticking to your workouts for the first time in years, you’re sleeping well, having fun and you feel vibrant, like you can do anything you want to and it’s an amazing feeling.

That’s what I want for you.

“I used to be active, outdoorsy, and in shape. And then, my professional life happened 🙂 Working more and more, I found myself less and less active. When I started my own business, I was positive that working for myself was the magic bullet that would get me back in shape. I was shocked to find that I worked EVEN MORE and exercised even less! How was this possible? 

When I joined the Fit is Freedom Experience, I didn’t trust myself to stick to my exercise goals anymore. Then something shifted. I started setting and hitting my goals, forgiving myself when I wasn’t 100% (I’ve never done that before) and celebrating my wins. After 8 weeks in the program I ran a 5K, something I had always wanted to do. Kelly makes it easy to start and stick with what you want and to feel great about yourself again!  If you’re here, you should join us, this works better than anything I’ve ever tried (and I tried quite a few programs before I found Kelly :). “

Amy S.
Entrepreneur & Outdoor Guide

The good news is that getting into shape and feeling good is so much easier than we’ve been lead to believe.

Give me a “hell yes” if you’re sooooo over strict, by the letter diets, following exacting workouts that only leave you bored or worse, injured. Daily dates with the scale that that make or break you mentally each time you step onto the beast.

Have you ever considered…

  • That health and fitness is a long-game, quick fixes won’t work. 
  • That will power simply doesn’t work, for anyone.


  • When we create the right habits, everything becomes effortless.


  • That your best friend or life partner will NEVER be a good Accountability Buddy but, there’s a world of perfect BFF’s {Best Fitness Friends} who will excel at holding you accountable, while having fun!


  • That when you have the right wellness schedule, everything falls in place.  You sleep better, you have more energy, your brain fires faster, you think clearer, you drink less, and you’re more emotionally resilient.  Happier Happens when you get your move groove!


  • Treating your fitness like your business is the counterintuitive strategy that will get you where you want to be.


  • When you’re unconnected, it’s hard to reach your fitness goals.


  • That so many of us start our fitness journey thinking we want to lose weight.  But, we stay the course knowing we want to have fun, adventures, play more, feel better and enjoy our lives and relationships to the fullest.


Fit is Freedom Experience

3 full months of coaching calls with weekly accountability groups, an online member portal & course, and a thriving, generous community designed to shift how you get in shape, lose weight and feel great, fast.

A lot can happen in 3 months...

You can lose weight, gain muscle (a lot of muscle if it’s been awhile). Waking up energetic and falling asleep easily. You can start sleeping, really well and you’ll notice that your brain fog is gone. You’re thinking clear and decision making is a breeze.

The Fit is Freedom Experience is different from any other fitness program in the world

🤔 I believe you already know what you need to do.
There’s just some fine tuning to be done – best exercises, the right food, motivational magic and timing.  When you know what to do, you know how it will work for you.

❓ We don’t just begin with what to do, we begin with WHY you’re doing this.
Cliche and not a cliche.   Anyone can make an exercise schedule, or shop for the “right” foods, but after the shiny wears off (usually in just a couple of weeks) what’s left is the empty promises.  I’ll get to the gym tomorrow. One cheat won’t matter…

🤯 We don’t count on willpower to make a change.
If willpower worked, we wouldn’t be having this conversation.  It doesn’t. It’s a finite commodity. What does work is changing our habits.  Getting rid of what isn’t serving us. Starting habits that make lead to big changes.

🙌 Does the idea of accountability with real people sound good?
We get it.  Apps are, well they’re just apps, just more screen time.  Our weekly accountability calls give you a group of like-minded friends to connect with and cheer you on.  Checking in on your commitments, leading a hand and an ear when you need it. 

❌ There’s no special diet.
If you’re doing something that’s working for you, awesome.  Keep doing it. If what you’re doing isn’t working, we have a nutrition specialist who will be leading calls and answering your questions.  Often the best diet is what you add back into your menu, not what you take away.  

🏃‍♀️ Drop the workout plan, use our tested workout schedule.
If your exercise is boring, it’s not sustainable.  What really matters is creating a lifetime habit of movement.  We start where you are, or aren’t, moving. Build up consistently and gradually because the last thing you want to do is go-all-in and get injured!  Want to connect with a fitness guru? Join a call and ask a question.

👏 We use the 80% rule
Ever quit exercising because you quit exercising?  Dropped the diet because you had a cheat day that turned into a cheat-week?  I hate to say this, but this shit happens. And, the only thing that fixes it is to start over.  Miss a day of exercise, np no one is going to give you grief. Miss a week of exercise? We’re checking in on you, helping you get back on track.  We’ve got your back.

👭 Friends. Best Fitness Friends.
Of course there are some great “communities” in the online world for checking in and asking questions.  But how often do you feel alone? Do you wish you could just reach out, just connect with someone else who knows what you’re going through.  You’re going to meet the best of the best here. 

☀️ Joining us on a Retreat? We have the 101 for all your adventures.
When you’re ready for an adventure plan, we have one for you. Want to start hiking?  We have a plan, gear list and suggestions. Time to get back on your bike (or start biking) check the training and gear lists and get going. Dream of kayaking? We’ve got your boat suggestions and how to build up.

👌 It’s all about trust.
When we’ve “started” to workout. “Tried” to lose weight. Joined the gym and only go for a month, if that much. Deep down, we quit trusting ourselves. It chips away until we’re afraid to make another goal, start a new program until you don’t trust yourself to stick with you said. I trust you and you’re going to start trusting yourself, and it feels great.

This will work for you

Through my 15 years of coaching women on how to climb mountains, race a bike, kayak a river, backpack the wilderness, I learned that the most important qualities you can possess are a strong fitness foundation and the mental toughness to follow through.  These are easy to learn, when you follow the correct steps.

This proven process works for…

  • Women who are just starting their fitness journey 
  • Women tired of always thinking about their weight.  Isn’t there an easier way to get into shape than to lie and die by the numbers on the scale? 
  • Women who have been athletes, and have been side-tracked by injuries 
  • Women who are ready to put themselves before work.  Who recognize that energy comes from moving and they just need some motivation and accountability to keep everything going. 

The Fit is Freedom Experience gives you an easy, low-time commitment, can’t fail method for getting your fitness on track and staying on track, for a lifetime.

Here’s Exactly What Your Experience Includes:

Weekly Coaching Calls

Each week during the 10-week program, join us live via Zoom for your group coaching. All calls are recorded and the replay is posted in your Member Portal & the Member FB Community. Prior to the calls, download your Fit Sheet and follow along. During the 10-weeks 2 calls will be catch-up calls where you can fine tune your personal schedule, ask questions live and learn new ways to incorporate your fit is freedom lifestyle.

Weekly Accountability Calls

Accountability groups meet two times each week, you can drop in for one or if you need extra motivation, check-in, cheer a friend on and then quickly get back to work. Post your personal goals for the week and then check back in to let us know how you are doing and how we can help. Accountability is the glue that keeps you moving forward when willpower is long gone.

One 1:1 Private Coaching Call with Kelly

Kelly believes that a strong start will set you up for a lifetime of success and with this once in a decade offer you can connect with Kelly privately 1:1 included in your VIP Program investment. Early in your Fit is Freedom Experience, together you’ll plan a course of action to get the absolute most out of the 10-weeks. You can start any stronger than this and you‘ll be set up to win!

Member Portal

Included in your program is full, lifetime access to all updates, trainings, coaching replays, guest expert trainings, Fit Sheets, Bonuses and the future coaching call calendar. Everything can be found inside your private Member Portal.

Friendship & Community

Connect with your new BFF (Best Fitness Friends) in the very private Member Community via FB. Post your workouts, connect with your accountability group, ask questions, jump on weekly Q&A lives. Women who have a community have a 95% higher rate of reaching their goals. We have your back!

Expert Trainings

From nutrition, to exercise to mindset to habit management we’re bringing in the best of the best. You’ll receive pre-recorded Master Classes and live weekly calls. And, you’ll meet some of the top experts in the world like Jim Fortin; NeuroPersuasion and Habit expert to Michele Drilick, CEO of DestinyWell and hormonal stress expert, to Dr. Julia Gruber Gut Health Expert, authors and trainers.

Weekly Live Q&A Calls

Weekly Live Q&A’s inside the FB Community to answer your questions throughout the 10 weeks. If you can’t make the Q&A live, simply post or email your question and Kelly will tag you in the live response.

Lifetime VIP Access

As a VIP, you’ll have lifetime access to the entire program, including all new coaching calls. You can repeat the program as often as you want, and jump on live coaching calls. Find you need a shot of motivation? Join the call. Want to repeat the program from start to finish? We want you to join us!

Your Workout & Wellness Plan + Fit Sheets

You decide what your goals are, we give you the tools to keep you on track. Weekly Fit Sheets follow the coaching calls. Start as small or as big as you want. EVERY healthy action leads to another. Traveling? Grab the Fit Sheet on how to workout, eat well and stay on track on the road. Want to focus on drinking water or better sleep? Smart. Want to cut back on the wine? You’re not the only one. Training for a 10K, focusing on losing weight, these are your personal goals and they vary wildly from member to member. What doesn’t waver is our commitment to your success. Fit is Freedom Scheduling system teaches you how to get the most out of your workouts in the smallest amount of time!


& Weekly

The Fit Begins Within™ Coaching System uses learned motivation, layered accountability, and simple habit shifts to create your fitness success from the inside out.

What will you do?

A lifetime of change can happen in 3 short months...

Lose weight

Feel sexy

Hike the Appalachian trail

Run a 5k

Feel like an athlete

Sleep really, really well

Drink less

Stop feeling “old”

In charge of your workout schedule

Trust yourself to hit your goals

Recover from injuries that held you back

Friends who do more than eat & drink

Stick to your goals

Wear your skinny jeans

Pass a mirror and smile

Take it from Julia, who learned how to actually stick to her goals

Or Kay, who became a long distance cyclist

And Jenny, who met her inner athlete

Are you ready to finally be

Fit & Free?

What's Included


Questions? Not sure you’re ready?
Jump on a quick 15 minute call with Kelly or a coach and get your questions answered in person.

You're backed by our 60-day

100% money back guarantee

(When was the last time a gym guaranteed you results?)

If you’re on the fence…Or if you can’t count the number of times you’ve invested money in your fitness goals only to have them fall flat.  Then I want to give you EVERY possible chance to excel with the Fit is Freedom Experience.

We’re proud of our success rate and absolutely know if you’re willing to do the work, you’re going to experience how easy it can be to turn your fitness into something that is working for you 24/7.

You have a full 2 MONTHS to go through the coaching calls, online program, accountability teams and community support.  Think of what can change in that short period of time!

You in?

Aren’t you the Smart One! Here’s what’s next!

Step 1

Click the bright red button to sign up and complete your registration.

Step 2

Check your email for your login details and add the group coaching calls to your calendar.

Step 3

Jump into the private Facebook community and introduce yourself.

Step 4

Congratulations, you’ve just changed the trajectory of your life. It’s time to celebrate!

Hi, I’m Kelly and I am so glad you’re here.

One morning a number of years ago I started to sit up and collapsed back into bed gasping. I was in so much pain I couldn’t move. I’d been getting by, not thriving, when it came to my health. Thinking I could “do-all-the-things” (running a business, caretaker for my mom, keeper of the family, general contractor for the new house) and then one day I would find  the time to start focusing on my own health and fitness. I thought I was immune to time.

With a background in fitness, training others and adventure I knew exactly what steps needed to happen to recover and thrive (even if I hadn’t been doing it). It was time for a change and I came back stronger and fitter than ever.  

Looking around I realized all my friends were on a similar merry-go-round.  

Smart. Busy. Successful, they were all repeating the working woman’s mantra – “Next week, next month, then I have time, then I’ll focus on my fitness, lose weight, get my energy back”.  Another week would fly by.

That’s when the Fit is Freedom movement was born. I’ve had the privilege to help 100’s of women transform their health and lifestyle and reach their full potential, feel great and have fun! 

I would be honored if you would join our “movement”… it never matters where you’re starting from the only thing that counts is you want a transformation, whatever that means for you! 

I know how it feels to not feel good. To think that maybe it’s time to throw in the towel, that just maybe it’s all downhill from here…baloney!  Our bodies are amazingly resilient. How we think about our fitness is as important as what we do. Energy comes from movement. If we aren’t having fun, then what we’re doing is not sustainable. Play, friends, community and commitment will get you a 1000% further than another diet-of-the-month.

I can’t wait to connect!

The Fit is Freedom Experience is PERFECT for you if…

This is NOT for you if…

If you’re thinking this sounds great,

but something is still holding you back, let me ask you a question...

How long have you been thinking that it’s time for a change?  That each year getting back in shape is getting a little harder.  What could transformation look like to you?

Three months from now you’re either going to be thanking yourself or you’re going to wonder what’s it going to take for you to finally change, if change is ever going to be possible for you”  Don’t let this happen

There’s something else magical about joining today.  This is the only time we are offering lifetime access to the entire program.  Yep you can join in on the coaching calls as many times and sessions as you wish.  Just need a pick-me-up, jump in for one week or ten. You’ll have lifetime access to the Member Portal, all Fit Sheets, all recordings, the FB community and all program updates.  

You will have lifetime access to the accountability groups, we all need a little accountability alchemy now and then.  And, this is the ONLY time private 1:1 coaching calls with Kelly will be included. Want to jump on a call with her outside of the VIP program?  NP, but it will cost $500 each call.    

Don’t miss out on this one-time opportunity.

What people asked before signing up for the Fit is Freedom Experience

You can do one payment of $997 and save some $$ or 3 payments of $357.

Yes.  We have 60-day money back guarantee.

You decide how much time you are going to spend on the calls, the Fit Sheets and in the community.  We suggest that use some of your coaching time working out. There’s no rule that says sitting and listening is better!  In fact, we’ve been known to give prizes to members who show crazy, fun resourcefulness with their during-coaching-workouts 😀

You have lifetime access to the online program, replays and you can join in on all future coaching calls.  Do the entire program over or just jump on when you need a lift. 

Women come into this program having not done anything for years to triathletes looking for friends and a supportive community.  You start where you are currently and then you will step up your fitness every time you recommit.

It's time for you to be

If you’ve read all the way to here, it’s time to trust yourself and Enroll. It’s your time to shine, you have nothing to lose but your personal demons.

Please come join us today.

3 payments of $357

or 1 payment of $997 (save $70)

What's Included:


Not sure which you’re ready?
Jump on a quick 15 minute call with Kelly or a coach and ask your questions here.